Make In India

MAKE IN INDIA is an international marketing strategy to attract investments from buisness around the world and in the process strengthen India's manufacturing sector. The campaign has been concentrated to fulfill the purpose of job creation,boosting the national economy, converting India to a self reliant country & to give Indian economy global recognition.

 It was launched by Prime Minister Narendra Modi on 25 September 2014. India emerged, after initiation of the programme in 2015 as the top destination globally for foreign direct investment, surpassing the United States of America as well as the People's Republic of China. In 2015, India received US$63 billion in FDI.

The campaign was designed by Wieden+Kennedy.Under the initiative, brochures on the 25 sectors and a web portal were released. Before the initiative was launched, foreign equity caps in various sectors had been relaxed. The application for licenses was made available online and the validity of licences was increased to three years. Various other norms and procedures were also relaxed.